The Great East Japan Earthquake caused severe damage at the Renesas Group. After completion and restoration work, we took another look at the new environment in which we must reinvigorate our Group and achieve our vision. We saw that we must adapt to market changes involving energy problems, which emerged in part because of the earthquake. We also saw a need to tackle issues associated with the 100-Day Project that we started after the April 2010 merger. Based on this reexamination, we estimated new business initiatives centered on measures for medium-term growth in order to sustain consistent expansion for the entire Group.
"Transform business structure and accelerate the pace of focusing resources on the MCU and Analog & Power Devices businesses."
- Continue growth of the MCU business, where Renesas is the world's largest supplier, by targeting opportunities in the smart societies sector and emerging countries
- Leverage synergies between MCU, Analog IC and Power Devices to achieve more growth and make these operations a core profit center.
- In the SoC business, step up measures to drastically sort out core competence and to concentrate resources on markets associated with social and industrial infrastructures and cloud computing.